This short course is about using digital and social media as a marketing and client communication tool. Core skills including developing a social media plan and optimising the use of digital marketing to engage clients are outlined.
Digital and Social Media for Fitness and Nutrition Professionals
$199
Description
Learning outcomes:
- Evaluate target market and preferred communication methods
- Utilise a variety of social media platforms including Facebook, Instagram, Twitter, LinkedIn
- Develop content appropriate for social media including video, podcast, blog
- Utilise email communication programs
- Explain the role of media and advertising in influencing body image and ethical considerations when using social media
- Identify essential features of a business website and how to optimise visits and call to action
- Develop recipes appropriate for social media
- Determine the most effective food styling techniques for social media
- Identify and experiment with popular apps used in the health and fitness industry
This course includes the following topics:
- 7 steps to developing a social media plan
- Social media management tools
- Evaluating social media outcomes
- Email marketing programs
- Website development
- Developing recipes for social media
- Popular apps used in the health and fitness industry
This course provides credit for 1 module within the unit Nutrition Communication Skills (NCS105) in the Nutrition Coach course.
Additional information
| Course type | Short course |
|---|---|
| Delivery method | Online |
| Nominal hours | 13 |
| Assessment method | Multiple Choice, Short answer questionnaire |
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