Digital and Social Media for Fitness and Nutrition Professionals

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Digital and Social Media for Fitness and Nutrition Professionals

$199

This short course is about using digital and social media as a marketing and client communication tool. Core skills including developing a social media plan and optimising the use of digital marketing to engage clients are outlined.

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SKU: SC_FIA_digital_social_media_for_fitness Categories: ,

Description

Learning outcomes:

  1. Evaluate target market and preferred communication methods
  2. Utilise a variety of social media platforms including Facebook, Instagram, Twitter, LinkedIn
  3. Develop content appropriate for social media including video, podcast, blog
  4. Utilise email communication programs
  5. Explain the role of media and advertising in influencing body image and ethical considerations when using social media
  6. Identify essential features of a business website and how to optimise visits and call to action
  7. Develop recipes appropriate for social media
  8. Determine the most effective food styling techniques for social media
  9. Identify and experiment with popular apps used in the health and fitness industry

This course includes the following topics:

  • 7 steps to developing a social media plan
  • Social media management tools
  • Evaluating social media outcomes
  • Email marketing programs
  • Website development
  • Developing recipes for social media
  • Popular apps used in the health and fitness industry

This course provides credit for 1 module within the unit Nutrition Communication Skills (NCS105) in the Nutrition Coach course.

Additional information

Course type

Short course

Delivery method

Online

Nominal hours

13

Assessment method

Multiple Choice, Short answer questionnaire

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