To get the insider knowledge, we asked Ewan Birnie, FIAFitnation’s National Academic Manager, about what you need to do to set yourself up as a Personal Trainer or Fitness Instructor.
What can I do to start planning now?
There are several things that you can do to straightaway that will help build the foundation of your business. This includes:
The client journey
You’ll need to consider how you will contact leads, how will you store their information, how will you follow up with them, what templates will you use to write programs and how you will track progress. We suggest starting off by putting yourself in your clients’ shoes. If you prefer to be texted rather than called, then consider this as your preferred method to contact leads.
Utilise online tools
Look for free trials of software you can use to help your business (e.g. goXpro, Trainerize). Fitness Australia also has free templates and guides that you can utilise.
We also recommend looking into a third party platform such as Fit Finder to help generate new business.
Get social and learn how to market yourself
You may have already started your own business social account whilst learning. It’s a great way to showcase your skills and another way that potential clients can contact you – best of all, it’s free to set up. Even if you don’t have any clients, it’s a chance for you to create and post your workouts and challenges. Don’t be disheartened if your account is slow to generate follows, every Personal Trainer has started from where you are today.
Work out your business goals
Work out what type of trainer you want to be and understand what is your training philosophy. As previously mentioned on our blog, clients are going to be looking for trainers who specialise in a certain area.
Learn to become more efficient
Think about how you can become more efficient with non-client facing hours. This means you work less but get paid the same (amazing, right?!). Look at what other successful Personal Trainers are doing differently for inspiration and tweak it to make it your own. We loved the suggestions shared by FIAFitnation alumni, Jonathan Petrohilos on growing his business.
How to build your PT client database
Start by choosing a business and employment model that suits you. If you’re not confident in acquiring new clients, look for an employment model to guarantee a wage whilst you build confidence.
Practice delivering sessions on family/friends so that you are up to speed as soon as you get your first client. Another good tip is to start with group exercise – this will expose you to large groups of potential PT clients in the one session.
How does FIAFitnation support students in finding employment?
FIA has a range of industry partners to help with internship opportunities which is a requirement in the Certificate IV. Our students also have the chance to network whilst studying before they’re even qualified.
Most importantly, keep researching and making those adjustments. Remember what works for another business may not work for yours.