How to grow your business

Personal training has become popular over the last few years as the industry continues to grow and thrive. Here are 8 easy tips to grow your personal training or wellness business:

  1. Use marketing to highlight what sets you apart. If your speciality is Pilates or nutrition, ensure you have a strong call to action in your messaging to attract your audience, like our favourite chef @Ronaldo_fulieri has perfected.
  2. Use free social media platforms like LinkedIn, Facebook and Instagram to grow your online community. Stay up to date with the latest trends like #avocadorose to set help position yourself as the in-the-know expert (and bearer of delicious food ideas!)
  3. Use client testimonials to promote your business. See The Base Babes nail this testimonial…

  4. Increase your client offering by adding services like boot camps, private & small group classes and special competitions.
  5. Referrals are still a strong way to grow your business. Use multiple schemes like incentives, bring-a-friend days, referral contests and LinkedIn.
  6. Future proof your career and increase the life time value of existing clients by offering popular complimentary services like rehabilitation and nutrition plans.
  7. Have a special offer each month to target new prospects. Make it regular by mapping out a calendar for the year i.e. shredding for the wedding, run a marathon by September. You’ll be able to compare which groups responded well to your targeted approach and spend more/less time on these. 
  8. Take the risk out of joining up, offer a money back guarantee.

This page was last updated on: Tuesday 01 August 2017

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