The Australian fitness industry: moving ahead in leaps and bounds
There are many factors contributing to the continuing boom of Australia’s fitness industry. Consumer interest in health management has never been higher and the Australian Government is making a significant investment in the promotion of healthy lifestyles to fight the rise in chronic disease and obesity and support Australia’s ageing population.
“The fitness industry is growing rapidly and employment prospects for passionate and focussed fitness graduates has never been higher to meet increasing consumer demand for our industry’s services,” said National Manager of the Fitness Institute Australia (FIA) and Fitnation Janet Richardson.
“On the popular culture front, the boom in cooking and fitness reality shows have also contributed to greater consumer awareness of the health and wellbeing industry and we are seeing that flow through to greater demand for fitness and diet support.”
“The expansion of new gym chains in Australia over the past five years and the spike in the popularity of corporate fitness programs are also fuelling increased demand for qualified fitness practitioners. I am literally inundated daily with employers seeking my students and as a result many secure a position before graduating.”
Many fitness professionals are driven by the opportunity to reduce the burden of avoidable illness by encouraging people to live healthier, more active and productive lives.
There is also a diverse range of career opportunities available for fitness graduates to consider. Fitness professionals can pursue careers within private gyms, corporate fitness facilities, fitness studios or operating their own personal training business employing other trainers. There are also fitness roles available in health clubs, leisure centres, sporting facilities, schools, holiday resorts, hospitals, community centres, nursing homes, government agencies and even cruise ships.
“I’m noticing an increase in fitness professionals partnering with chiropractors and physiotherapists to refer clients to each other which can be very effective,” Ms Richardson said.
“We’ve also seen graduates use their expertise to break into the entertainment industry and the media and present at conferences and expos around the world.”
“Let’s not forget the fact that working in the fitness industry is fun. It is seen by many as the ultimate lifestyle job that gives people the opportunity to help people from all walks of life look great, feel great and adopt a positive mindset. Every person you help can lead a longer, healthier life thanks to the proven benefits of exercise and a healthier diet.
Ms Richardson said flexible work options were another reason job satisfaction within the industry is so high.
“A fitness career has the advantage of allowing professionals to fit their job around their life and develop their own timetables. For this reason it can be a great option for mothers with child-care responsibilities, or those wishing to work part-time.”